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We Are


Partnering with leaders to maximise their organisations potential.

TrainingBAR Metric


solution to a process problem

We are people-centric coaches located in New Zealand. There are no two organisations the same, the culture and customer segmentation is always different, not replicable and requires a bespoke strategy for competitive advantage. Our global environment is in constant disruption from new competitors; our employee's needs are changing rapidly, and the customer has become more aware. Surge offers specific solutions to help leaders transform their organisation for increased customer and employee value.

Agility Transformation

Business agility transformation requires a mixture of deliberate and emergent strategy; no framework can be copied and deployed. We can assist in Business Agility transformation from planning to execution, ensuring key objectives are met.

Organisation Metrics & Strategy

We empower your journey towards agility by measuring the team culture, tribe health and organisational agility. Using your objectives, we devise a horizon three strategy for continuous improvements, bespoke for your organisation.

Agility Training

Surge works exclusively with ICAGILE for global accreditation. We want our customers to feel comfortable that our courses are backed by method agnostic, scientific and unbiased views. Business Agility training can be in house or at any of our online or local events.

How We Work

Our purpose is to partner with leaders to maximise their organisations potential. We believe that by continuously adapting to a people-centric culture, we can empower employees to love what they do, leading to happier customers and more profitable organisations. Our services are value-driven, allowing us to pivot based on the environment.


There is no one way of working because there is no way of emulating other organisations culture.


Inventions without implementation are just ideas. Innovation is the new norm; therefore, we work with you to ensure benefit realisation from those fantastic ideas.


Fluffy coaching only leads to ambiguity, measuring objectives key results before, during and after delivery ensures quality baked in during the process.


Being flexible in our approach for organisational flexibility ensures a rapid trial and error bespoke methodology that's people-centric and forever evolving.


Who We Are

Our success depends on the strength of our team. Surge coaches come from an array of different business backgrounds, yet motivated around a single purpose. All coaches are Business Agility certified, hold a ScrumMaster certification and come prepared to switch leadership hats based on the situation.

Michael Law

Executive MBA: Specialising in Organisational design and strategy

Michael Law
Business Agility Coach

Mina Al-Ansari

Executive MBA: Specialising in Design Thinking and innovotive education

Mina Al-Ansari
Design Thinking Coach

Christian Delgado

Commercial Engineer: Specialising in Corporate and Finance

Christian Delgado - CSM
Agile Delivery Coach

Lynda Smith

Executive Masters in Strategic Organisational Leadership and Management

Coming Soon
Business Agility Coach

We want to change
peoples lives

We imagine a day where everyone gets out of bed and wants to improve their customer's lives.

What is Business Agility?

A people centric value delivery model that enables organisations to respond to change in customer demand for the greatest competitive advantage.

Business Agility is subject to four values, which have evolved from the technology-based Agile Manifesto in 1999. Frameworks and Methodologies that meet the values, allow organisations to meet the forever changing customer demands.

In essence, a company that adopts Business Agility is placing people at the heart of its values.


We Are Here For You

Our coaches work with your organisation to evaluate the current state, help to create a strategy to increase customer and employee value and if required; Surge can help you transform through our continuous improvement framework. Surge can help with strategy, thought leadership, training, setting up metrics and facilitation of events.


Agile Lead, Agile Coach, ScrumMaster or THE Consultant.

Evaluating, setting targets and holding teams accountable for delivering customer value in a framework-agnostic way. Agile leaders slip into an organisation 90 days at a time to help, while you find a permanent staff member.

  • Current State Analysis
  • Team Cultural Evaluation
  • 90 day strategic intent
  • Objectives, outcomes and outputs created
  • Change Management Plan
  • New Current state analysis
  • New Team Cultural Evaluation
  • Recommendations for next 90 days


Leveraging our Business Agility Radar and three horizons continuous improvement framework.

Our coaches will evaluate team culture, tribe/band journey and organisation agility to find a current objective state. With this information, we will recommend a stratic plan over 90, 180 and 360 days for different parts of the organisation, with built-in flexibility in its approach.

  • Business Agility Current State
  • Stakeholder Analysis
  • Objective and key result recommendations
  • Three horizons stratic model
  • Recommendations of outputs to implement
  • Strategy Kaizen board creation


ICAGILE certified training online, local and in house.

Surge works exclusively with ICAGILE for global accreditation. Allowing our customers to feel comfortable that our courses are backed by method agnostic, scientific and unbiased views. Business Agility training can be in house or at any of our events.

  • Business Agility Foundations
  • Adaptive Strategy
  • Leading with Agility
  • Agility in HR
  • Agility in Finance
  • Coaching Agile Transitions
  • Product Management
  • Adaptive Org Design
  • Agile Fundamentals


Big Room Planning, PI, Retrospectives and Team Building.

Need some extra help facilitating events? We can provide qualified coaches who can be dropped into any framework to facilitate; this allows your people to focus on the outcomes of the event and allows organisations to scale effectively.

  • Big Room Planning
  • Team Retrospective
  • Team Social Contract
  • SAFe PI Planning
  • Daily Online Standups
  • Sprint Planning
We Are Coaches
We Are Consultants
We Are People
We Are Scrum Masters

— Surge Management —

Our Process

We Make Our Customers Happy

We try to make everything simple; we know there are many stages to any project so we have four stress-free steps to help you find the right partner.


Enjoy a coffee on us while you explain your vision, problem and/or opportunity.

Social Agreement

Getting the right people in a room to discuss the correct objectives, skills and needs for both parties.


Probing to discover the underlying dimensions of the opportunity with a documented strategy plan for implementation based on OKRs.


Following an adaptive strategy for successful outcomes, Surge coaches will deliver outcomes with objective key milestones every 90 days.

Feel free to start with a coffee and get some advice from an experienced coach.

Book an appointment with Surge Management using SetMore

Our Numbers

Some of the forever changing stats

Organisations Evaluated
People Trained
Professional Followers
Years of Experience

Book a coffee

Do you have any questions? Please do not hesitate to contact us directly. Our team will come back to you within a matter of hours to help you. Email Us

Book a Coffee Catchup

Book an appointment with Surge Management using SetMore

Feel free to book a 30min free zoom coffee catch up to discuss any problem or opportunity you have.

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Date/Time: Choose what works for you